“Corporate Identity in Modern Marketing: Visual Impact in Advertising and Brand Power”

       At the College of Economics and Law, holding open classes has become a well-established tradition. This time, an open class was conducted by the lecturer of the Economics Subject-Cycle Commission, Asel Kazybekovna Kalmurzaeva, for group FK-2-23 on the topic

“Corporate Identity and Trademarks as Visual Impact Tools in Advertising”.

The main objective of the lesson was to provide students with a deeper understanding of the role of corporate identity and trademarks in marketing, to analyze their influence on advertising effectiveness, and to develop practical skills in their application.

       During the lesson, students received comprehensive and accessible information on the key elements of corporate identity, types of trademarks, and their significance in advertising through the Padlet application. Using examples of modern brands, the lecturer analyzed visual marketing features and organized interactive discussions and group tasks.

This lesson stood out for its innovative teaching methods. Practical assignments prepared in Word were uploaded to the Padlet platform, presentations were created using PowerPoint, and video materials were shown via YouTube. To reinforce the acquired knowledge, students completed tests in the myQuiz application and were able to view their results immediately.

        As a result, the open class was conducted at a high level and became one of the most informative and practice-oriented sessions aimed at developing students’ analytical thinking in the field of advertising.